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Hannah Tow

Hannah is a former content marketing associate at G2. She graduated from the University of Missouri with a degree in Journalism. In her free time, Hannah enjoys running with her dog, Teddy, traveling to new and exciting places, and capturing the beautiful places she travels to with her DSLR camera. (she/her/hers)


The Marketing Mix (+The 4P’s, 7P’s and 4C’s of Marketing)

More than 70 years ago, the American Marketing Association coined a term that has impressively...


What Is Co-branding? (+Great Examples in the Marketplace)

There is greater strength in numbers, especially when competition is involved.


Brand Extension 101: The Good, Bad, and Hilarious

Staying relevant in today’s society can be a tricky task for brands when consumers are...

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