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Brittany K. King

Brittany K. King is a Content Marketing Manager at G2 and supports content for G2 products and sellers. Since 2014, she’s worked in digital marketing, focusing on social media and content strategy. Brittany received her BA from Pace University in English Language & Literature with a concentration in Writing.

Marketing

The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

Fact or myth: Great products don’t need marketing. 

Sales

The CEO Playbook Part 2: Scale Your Business and Sustain Success

Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.

Sales

The CEO Playbook Part 1: Starting a Business With Customer-Led Growth

Sixty-three percent of tech startups fail in the first four years - the highest failure rate of any...

Sales

The Buyer Intent Playbook: How to Retain Customers and Reduce Churn

Congrats, you won a new customer! Don’t breathe a sigh of relief just yet. 

Marketing

How to Assess Your Review Collection Strategy

Some people collect rocks, others collect baseball cards. You, on the other hand, collect reviews. 

Case study

GoCardless Taps into North American Market Using G2 Solutions

Expanding an established business overseas is easier said than done. GoCardless, however,...

News

G2 Partners With Pendo to Help Companies Solicit Quality Reviews

Collecting quality user feedback is challenging, but platforms like Pendo help solve this problem....

News

G2 + Medallia Partnership Makes User Feedback Simple and Secure

Traditional routes of collecting feedback require third-party tools and multiple accounts, but in...

Sales

The Buyer Intent Playbook: How to Make the Most of Intent Data

Quick - jot down everything you know about your prospective buyers. 

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